Labubu Trend Is Everywhere – Here's How You Can Use This Trend in Your Brand

Let’s be real – Labubu trend is taking over the internet.That cheeky little gremlin with a mix of cute and chaos? Yup. He’s on your feed, in your stories, and now… he’s part of my brand too.

But is Labubu just a fun trend? Or can you actually use something like this to help your business grow?

Spoiler: yes, you can.

What is Labubu, anyway?

Labubu is a character from a Japanese art toy brand.He’s weird, slightly wild, and full of personality – which is exactly why people love him. He’s not polished or perfect, and that’s what makes him stand out.

And in a world full of perfect posts and copy-paste brands, personality is everything.

Why this Labubu trend works

Labubu is memorable. He makes you smile. And he feels real.

That’s why small businesses (like yours and mine) can take inspiration from this trend.Not because we want to be “cool” – but because we want to connect.

So how can you use it in your brand?

1. Give your brand some personality

What would your brand be like if it was a person?

• Loud or quiet?

• Colourful or neutral?

• Sweet or cheeky?

This is where your brand’s vibe comes from – and it’s way more important than just picking pretty colours.

2. Join the Labubu trend your own way

You don’t need to post Labubu himself (but you can).Try this instead:

• Create your own little mascot

• Use a funny version of your logo in a reel

• Write captions that show your sense of humour

I gave my Labubu a pink Snazzy Studio poster. Why? Because that’s my vibe – and now my content stands out.

3. Build connection, not just content

People follow brands that feel human.Trends like Labubu give you a way to say:“Hey, I get it – I see what you see.”

And that kind of content builds trust faster than a perfect product photo.

Final thoughts

Labubu isn’t just a silly gremlin (ok, maybe a little).He’s a reminder that branding can be playful, personal and a bit chaotic – just like real life.

So don’t be afraid to show the human side of your business. That’s the bit people remember.

And if you want help turning your brand personality into something visual – I’m your girl 💻💗

📩 Ready to make your brand feel more you? Let’s chat – I’ve got space this summer.